Our Work

Built for the way
real life actually works.

Some projects begin with a website. Others begin with a notebook, a spreadsheet, a scheduling headache, or a business owner saying, "There has to be an easier way to do this."

We build thoughtful websites and practical systems around the way people actually work.

Here are a few of the things we've been building lately.

Personal System / Wellness

Mahalo Compass

A quieter way to keep the things that matter in view.

Mahalo Compass began with a simple question: what if planning for your health and your life felt less like managing another productivity app? We built a private personal compass that brings daily priorities, nourishment, routines, and reflection into one calm place — instead of asking someone to track everything, it helps them return to a few things that matter.

What we built
  • Personalized daily dashboard
  • Daily anchors and North Star
  • Recipe library and meal planning
  • Personal rhythms and routines
  • Planning and reflection tools
  • Connected wellness experience
Mahalo Compass Today view — daily anchors, North Star, and quick capture
Mahalo Compass — Three Small Anchors and North Star, close up
Mahalo Compass — Nourish recipe library, close up
True Line Business OS dashboard — today's priorities and follow-ups
True Line — daily operations checklist, close up
True Line — mileage tracker totals and trip log, close up
Small Business System

True Line Business OS

One place to run the business instead of six places to remember it.

For a small trade business, the work doesn't stop when the painting does. There are leads to answer, estimates to follow up on, jobs to schedule, mileage to record, and marketing that somehow still needs to happen. We built True Line a straightforward business home base that puts what needs attention today front and center, while keeping the rest of the business organized behind it.

What we built
  • Daily business dashboard
  • Lead tracker and contacts
  • Estimates and revenue tracking
  • Calendar and operations
  • Mileage tracking
  • Marketing templates and content calendar
Custom Business Tool
Custom Software Concept

Jeske Electric Crew Scheduler

Scheduling crews shouldn't require a wall of sticky notes.

This concept began with a very ordinary operational problem: keeping employees, crews, job sites, availability, and changing schedules straight. The result is a custom crew scheduling system designed around how a trade contractor actually thinks about the work, with conflicts, staffing gaps, and upcoming jobs visible before they become bigger problems.

What we built
  • Weekly crew schedule
  • Job management
  • Employee records and availability
  • Staffing requirements
  • Conflict detection
  • At-a-glance operations dashboard
Jeske Electric Crew Scheduler — weekly schedule with conflict detection
Jeske Electric Crew Scheduler — active jobs, understaffed days, conflicts, and upcoming job starts, close up
Jeske Electric Crew Scheduler — job list with client, project manager, foreman, schedule, status, priority, and staffing, close up
Lily's Road to Nationals homepage — a little girl, a big adventure
Lily's Road to Nationals — Sponsor a Mile experience, close up
Lily's Road to Nationals — Meet Our Girl storytelling section, close up
Storytelling Website

Lily's Road to Nationals

A very small website for a very big adventure.

A four-year-old was headed to National American Miss Nationals, with 1,340 miles between home and the big day. Instead of a generic fundraising page, we turned the journey itself into the story — friends, family, and supporters can sponsor individual miles, follow along, and become part of the adventure.

What we built
  • Custom storytelling website
  • Mile-based sponsorship experience
  • Interactive sponsorship amounts
  • Journey updates and cheer squad
  • Mobile-friendly donation flow
  • Warm editorial visual identity

This example version protects the family's privacy — names and identifying details have been changed.

Studio Editions

A thoughtful starting place.
Never a cookie cutter one.

Not every small business needs something built completely from scratch. Studio Editions give certain kinds of businesses a thoughtfully designed starting point — then we shape the details around the business, the people behind it, and the way they actually work.

Boutique Studio Edition
Studio Edition Demo

Little Roots & Company

Little Roots & Company — a children's boutique carrying clothing, books, toys, and gifts Little Roots & Company

A calmer way to keep a beautiful little shop running.

Brittany has a shop full of things she loves choosing, sharing, and sending home with families. What she doesn't need is inventory in one place, launch notes in another, vendor information somewhere else, and half the week's to-do list living in her head. The Boutique Studio Edition brings the moving pieces together, so she can see what's selling, what's running low, what's coming next, and what needs her attention.

What's inside
  • Inventory and collections
  • Product and SKU tracking
  • Low-stock and reorder alerts
  • Vendor management
  • Collection launch planning
  • Customer notes
  • Events and markets
  • Daily priorities
Inventory Collections Launches Vendors
Live Inventory — Fall Collection
Floral Pinafore — RoseFP-0144Low
Wooden Pull ToyWT-00211Good
Bunny Plush — CreamBP-0072Reorder
Knit Cardigan — SageKC-011S8Good
Children's Picture BookPB-0190Reorder
Fall Collection — Launch Planning
Finalize product lineup with vendorSep 2
Photography styling brief sentSep 8
Write product descriptionsSep 20
Schedule launch emailSep 28
Go live — shop and socialOct 1
Thursday, Aug 13
Good morning, Brittany.
Today
Reorder Maileg bunny stock
Finish fall collection descriptions
Confirm Saturday storytime details
Upcoming
Fall Collection photography Thu
Storytime Saturday 10:30am
New maker delivery Tue
Vendors
Vendor Show — Sept 12
Setup
Arrive · table layout · price display
Sat · 7:00 – 9:00am
Set
Orders
Wholesale inquiry follow-up due
Before show opens
Pending
Production Recipes Markets Orders
This Week — Production
Country Sourdough
9 loaves · Fri morning
In Progress
Rosemary Focaccia
5 trays · Sat morning
Not Started
Brown Butter Cookies
4 dozen · Thu afternoon
Complete
Cinnamon Morning Buns
18 · Sun market
Scheduled
Recipe Costing
Country Sourdoughper loaf$4.65
Rosemary Focacciaper tray$6.20
Thursday, Aug 13
Good morning.
Today
Feed sourdough starter
Mix focaccia dough
Confirm Saturday pickup list
Markets
Saturday Market Prep
Print updated ingredient labelsFri
Pack table signageFri
Prep float and card readerFri
Final product count and packSat 7am
Load market binsSat 7am
Cottage Food Studio Edition
Studio Edition Demo

Sunday Flour

More time making. Less time keeping the business in your head.

Sunday Flour is a small cottage bakery built around weekly bakes, preorder pickups, and local markets. The owner doesn't need restaurant software designed for a forty-person team — she needs to know what she's making this week, what it costs, what needs to happen before market morning, and which orders are waiting for pickup. The Cottage Food Studio Edition keeps those everyday details together without making the business feel bigger or more complicated than it is.

What's inside
  • Weekly production
  • Recipes and costing
  • Orders and pickup
  • Market planning
  • Ingredient planning
  • Cottage food labels
  • Production checklists
  • Daily priorities

Sometimes the thing you need
doesn't have a name yet.

You don't have to arrive knowing whether you need a website, a dashboard, a better system, or something completely different. You can start with the part that's making your work harder than it needs to be. We'll figure out the rest together.

Have Something in Mind?

Tell us what's
not working.

Maybe your website no longer fits the business. Maybe your systems are scattered everywhere. Maybe you're doing something manually every week and wondering why there isn't a better way. Tell us where things feel messy.

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